Brand-mash 1


I know I have not been regular on my blog and that this post is coming after a break of almost 3 weeks. But, I have been settling in at MICA, my new-yet-familiar surroundings. I do promise to be more regular henceforth.

Today, while going through my first year assignments, I came upon a very interesting assignment I had created for my Brand Management class. I am very proud of this assignment as I put in a lot of effort in it. I hit upon the idea of starting a new section on my blog.

As the title suggests, I am going to be reviewing a brand’s life cycle and advertising campaigns, etc. Anything that I think worth mentioning with respect to the way a brand communicates, I shall add to the presentation.

My first presentation is attached below. I created this one on my favorite brand: Apple :).

BM Assignment_Atin Batra

I hope you liked it. Lastly, two things:

1. Please do not plagiarise. I would really appreciate it if you did not copy it and if you do please do not forget to mention me.

2. Feedback 🙂 in the comments section..

P.S. I plan to make this a weekly affair. Hopefully, I am able to add more stuff at better than once-a-week.